sxynx: good: Ruper Murdoch’s apology letter, set in Life Roman. Given the context, is this the right typeface to try and appear warm, apologetic and relatable? Sure, “life” is in the name of the font, but perhaps a friendlier, more human sans-serif would have made this (seemingly hollow) apology feel a bit more meaningful.  For what it’s worth, at least he didn’t set it in Papyrus. The typeface says more about this letter han the content itself This letter = Actual bollocks. I doubt he gives a shit, Rupert Murdoch’s rich bitch! With or without the News Of The World. And I think anyone that thinks he cares, is wrong. A journalist from News International killed himself today, obviously the company is not built on good grounds with the good intent in journalistic culture that old Rupe here claims - “free press” “positive force” yeah course love.

sxynx:

good:

Ruper Murdoch’s apology letter, set in Life Roman. Given the context, is this the right typeface to try and appear warm, apologetic and relatable? Sure, “life” is in the name of the font, but perhaps a friendlier, more human sans-serif would have made this (seemingly hollow) apology feel a bit more meaningful. 

For what it’s worth, at least he didn’t set it in Papyrus.

The typeface says more about this letter han the content itself

This letter = Actual bollocks. I doubt he gives a shit, Rupert Murdoch’s rich bitch! With or without the News Of The World. And I think anyone that thinks he cares, is wrong. A journalist from News International killed himself today, obviously the company is not built on good grounds with the good intent in journalistic culture that old Rupe here claims - “free press” “positive force” yeah course love.